Customer buying behavior process models: understanding customer experience and customer decision making as a process.

Customer relationship management (CRM): linkage models to identify how specific elements of the customer experience influence each other and business outcomes.

Customer satisfaction and loyalty: assessing and evaluating customer perceptions and attitudes about an experience.

Customer centricity and customer focus: focusing on the interdisciplinary and organizational challenges associated with successfully designing and managing customer experience.

Service quality: identifying the specific context and elements of the customer experience and mapping the customer journey.

Customer engagement: recognizing the customer’s role in the experience.

Relationship marketing: broadening the scope of customer responses considered in the customer experience.